About

Mike Hollywood is the Director of New Media at Cone, LLC in Boston. With many years of client-side, dot-com, and interactive marketing agency work, Mike brings a strong strategic vision, a proactive project management style, and a detailed knowledge of the new media landscape.

In his role, Mike works across disciplines to understand each client’s needs, identifying opportunities and recommending appropriate strategies and tactics in the areas of emerging media and technology. He plays a leadership role in identifying key execution partners and manages these relationships to ensure deliverability of each solution. Mike has created new media strategies for numerous brands including many General Mills brands, Nestle Waters North America and Nestle-Purina brands, Timberland, Starbucks, Mike’s Hard Lemonade, Ben & Jerry’s, and the American Cancer Society.

Prior to joining Cone, Mike worked at Valassis 1-to-1 Solutions where he provided strategic direction and oversaw execution of award-winning offline, online, mobile and viral marketing programs for a broad range of specialty retail, casual dining, and pharmaceutical clients. He developed and oversaw social marketing strategies for IKEA and Liberty Tax Service. Mike also managed viral marketing programs and microsite development for Uno Chicago Grill and Hastings Entertainment and directed online media and search marketing programs for King Pharmaceutical and TransWorld Entertainment.

Prior to Valassis, Mike managed business-to-business customer relationship marketing and e-commerce marketing at Monster.com. In this role, Mike engineered the growth of the B2B CRM program through triggered communications and marketing automation, seeing incremental revenue increases of at least 40 percent each quarter. Mike also held various additional roles in marketing, sales and service while at Monster, the nation’s leading online career management brand.

The lure of a dot-com career drew Mike away from his previous endeavors, which included cardiovascular research at Boston University’s School of Medicine and organometallic chemistry.

Mike graduated from Boston College in Chestnut Hill, MA, with a B.S. in Biochemistry. A three-time Ironman finisher and former president of the Boston Triathlon Team, Mike is an avid swimmer, cyclist and runner. He lives in Maynard, Massachusetts with his wife, Jenn, and son, Finn.