Resume

PROFILE:

Motivated marketing professional with experience in communications and public relations, direct marketing and interactive marketing. Excels in providing strategic guidance and tactical solutions to meet business demands. Highly effective communicator with proven relationship development, project management and problem solving skills.

PROFESSIONAL EXPERIENCE:

1/2008-present Director of New Media, Cone - Boston, MA

•    Working across Cone’s four disciplines, (Cause Branding, Corporate Responsibility, Crisis Prevention and Management, Brand Marketing) lead the agency to understand each client’s needs, identifying opportunities and recommending appropriate strategies and tactics in the areas of emerging media and technology.
•    Identify and engage with key strategic and execution partners and manage these relationships to ensure deliverability of each solution.
•    Provide knowledge leadership to staff in the areas of blogging, social networking, mobile technology, web and widget development, and online audio/video content production and syndication.
•    Clients include Starbucks, Timberland, ALPO, Ben and Jerry’s, Western Union, Nestle Waters North America, Wonka, American Heart Association, Jiffy Lube, Jockey, Yoplait, Fiber One, Lindt USA, Smokey Bones.

1/2005-1/2008 Account Manager – Strategic Marketing Services, Valassis 1-to-1 Solutions (formerly PreVision Marketing) - Lincoln, MA

•    Engage with senior level clients to provide strategic account direction and drive execution of online, offline, mobile and viral marketing programs for clients including IKEA, Hastings Entertainment, Friendly’s Restaurants, Uno Chicago Grill, King Pharmaceutical, T-Mobile and more.
•    Lead cross-functional teams including database, analytic, e-marketing and creative professionals to accomplish client business objectives.
•    Identify and penetrate high-potential markets with measurable tactics including email, direct mail, online advertising, interactive, mobile and print media.
•    Develop market specific strategies for grand-openings and underperforming stores
•    Manage and mentor junior Strategic Marketing Services staff.

2/2004–1/2005 Senior Manager – Relationship Marketing/E-Commerce Marketing, Monster – Maynard, MA

•    Managed customer gateway; ensured consistency of all mass customer communications with respect to core business objectives.
•    Brought B-to-B CRM program in-house utilizing Siebel Marketing Automation tool, achieving significant campaign cost reductions.
•    Expanded program by identifying small business segment and creating customized marketing plan, featuring customized offers, communications and cadence.
•    Created small business targeted advertising opportunities in conjunction with Dell, American Express, Bank of America, MBNA, Wells Fargo and AT&T.
•    Drove programs designed to test viability of 3rd party list sources for customer acquisition.
•    Responsible for $4MM retention marketing budget

12/2002–2/2004 Manager – Relationship Marketing, Monster – Maynard, MA

•    Integrated needs of sales and service departments to deliver multi-touch marketing campaigns involving email, direct mail and telemarketing efforts.
•    Co-developed and implemented comprehensive B-to-B CRM program, responsible for $600K in incremental revenue in its first quarter.
•    Refined CRM program to deliver incremental revenue increases of at least 40% per quarter, maximized at nearly $2MM per quarter.
•    Increased customer retention rate by 12% in 2003.

4/2002–12/2002 Seminar Presenter, Monster – Maynard, MA

•    Converted prospects to customers through educational seminars regarding the benefits of internet recruiting vs. newspaper advertising.
•    Provided training and consultative solutions to current customers.
•    Gathered leads for telesales follow up, resulting in nearly $1.4MM in revenue.
•    Presented at major Human Resources trade shows. (SHRM, EMA, HR Tech)

6/2001–3/2002        e-Product Advisor, Monster – Maynard, MA

•    Trained sales staff of 100+
•    Made outbound sales calls resulting in $150K in revenue.

10/2000–6/2001      Member Services Representative, Monster – Maynard, MA

•    Provided customer support and training
•    Trained new representatives

5/2000–9/2000        Pool Director, Concord Country Club – Concord, MA

5/1998–5/2000        Research Technician, Boston University School of Medicine – Boston, MA

9/1997–5/1998        Operations Technician, Epichem, Inc. – Haverhill, MA

EDUCATION       Boston College, Chestnut Hill, MA
Bachelor of Science in Biochemistry, June 1997

Harvard Extension School, Cambridge, MA
Coursework in Marketing Management, Financial Accounting, Spring 2004 – 3.5 GPA

REFERENCES   Available upon request.