Changes on the way for blogger outreach
October 29, 2009 by mikehollywood · Comments
With the new FTC guidelines for online disclosure just around the corner, brands, agencies and bloggers are all doing their best to understand what this means for online reviews and product information. Jason Kottke successfully (and humorously) turned a 57-word blog post into 375 with the disclosures he included. At the same time, a new site
launched which is trying to standardize the disclosure copy that bloggers, tweeters and other online content creators can use to disclose their association with a product or brand.
You’ll notice there are several “flavors” of disclosure – this is probably not the be-all-end-all solution, but if you are looking for ways to ensure your online contacts are being transparent, you may want to use this copy as a suggested starting point for the disclosure statement.
Certainly this is going to be an interesting aspect of the communications world to follow in the coming weeks and months. With the FTC more likely to slap a fine on the associated brand than the offending blogger, we can likely look forward to at least a few large brands serving as the unfortunate examples for the larger community of what might happen if the new guidelines are not followed. For many, disclosure has always been a part of how we as communications professionals do business – but these new guidelines certainly underscore the importance.
(This blog post is reprinted from the Cone Brand Channeler Blog)
Awesome typographic visualization of a classic…
October 29, 2009 by mikehollywood · Comments
brilliance.
Posted via web from Mike Likes…
Downhill MTB bike race in Brazilian slum
October 22, 2009 by mikehollywood · Comments
Posted via web from Mike Likes…
An incredibly disturbing OOH ad’s use of social media
October 21, 2009 by mikehollywood · Comments
Ignore the creepy long-necked, clean shaven, self-appointed “TV personality” if you can… have social media calls to action really become so important that the purchase call to action and website deserve that much less real-estate?
Or is this just a horribly disturbing ad?
Sent from my iPhone
Posted via email from Mike Likes…
Hiking with Finn
October 17, 2009 by mikehollywood · Comments
Sent from my iPhone
